Are you looking for October 2021 social media holidays to put some pumpkin spice in your content marketing?
October is packed with opportunities to connect with online audiences around holidays and themes, from Halloween to autumn and more.
Below, we list four October 2021 social media holidays that will frighten away stale content and help you engage with your followers, customers, and prospects.
1) World Smile Day – Oct. 1
World Smile Day is an October social media holiday that encourages the online celebration of smiling.
Blog posts about the types of things that make you or your employees smile are perfect for World Smile Day. You can also write about what your company does to make your customers and clients smile or share smile-worthy customer stories.
You can even use this October social media holiday to highlight your company’s smile-related activities, like when employees volunteer with local charities or a recent company social event.
Hashtags: #WorldSmileDay, #SmileDay
2) Indigenous Peoples’ Day – Oct. 11
Indigenous Peoples’ Day is an October social media holiday that encourages online sharing of content celebrating native peoples and cultures. Thirteen states and the District of Columbia recognize Oct. 12 as Indigenous Peoples’ Day.
This holiday provides opportunities for highlighting how your company recognizes and celebrates Native American history and tradition. Does your organization support or volunteer at any nonprofits that aid Indigenous people? Tell those stories.
Or, let an Indigenous member of your company tell their story, sharing about their experience as a Native person.
Indigenous Peoples’ Day is most relevant if you market to customers in North America or work with a largely North American clientele.
3) Halloween – Oct. 31
Halloween is an October social media holiday with many content marketing opportunities.
You can showcase employees’ Halloween costumes, talk about aspects of your industry that are or aren’t scary or frightening, or share a “ghost” story about what happens when someone doesn’t follow your industry’s best practices. You can even play around with headlines on your blog posts and newsletters (i.e., “Four Ghoulish Reasons to…”).
The point is to use Halloween as an opportunity to have fun and get creative with your content. It’s almost spooky how many opportunities you have with Halloween.
Hashtags: #Halloween, #Halloween2021
4) Breast Cancer Awareness Month – October
October is Breast Cancer Awareness Month, a time to promote breast cancer awareness and education.
This October social media holiday provides opportunities for content about cancer prevention and detection, living with cancer or helping those living with it, and more.
You can highlight how your company supports causes related to breast cancer and how others can do the same. For example, give an employee impacted by breast cancer an opportunity to share their story or share resources and information about breast cancer.
Be empathetic, sincere, and helpful in any content you publish for Breast Cancer Awareness Month.
Four October 2021 Social Media Holidays
October 2021 social media holidays give you many opportunities to engage customers, clients, and prospects in diverse, fun, and earnest ways.
- World Smile Day – Oct. 1
- Indigenous Peoples’ Day – Oct. 11
- Halloween – Oct. 31
- Breast Cancer Awareness Month – Throughout October
Use these holidays to create Halloween-themed posts, share information about breast cancer awareness, teach about and celebrate Indigenous cultures, and give your audience reasons to smile.