As a real estate investor, you’re looking for every opportunity to increase your profit margins, make deals, and grow your business.
And blogging is a powerful tool available in every investor’s toolbox. Why?
Because blogging can help you attract investors, clients, and tenants. Blogging can also humanize you, putting a face and personality on your business, and publishing a blog can help raise your real estate investing profile.
If you want people to invest in your properties, they need to know who you are and your approach to real estate investing.
If you want people to buy your properties, they need to know they exist and the care and attention you put into building or rehabbing them. And if you need tenants, they need to know about your properties, in addition to how you manage them.
Blogging can help you do all this and more.
Below, we list four types of blog posts you can publish to help grow your real estate investing business.
Four types of blog posts for real estate investors
1. “How To” Real Estate Investing
Writing about your expertise in real estate investing is one way you can attract new investors and clients.
By sharing your knowledge and experience with others, you showcase your expertise. Plus, you establish yourself as a leader and mentor to others.
Investors, from industry veterans to those doing their first deals, may connect with you. Then those relationships can lead to future opportunities, all because you published some “how-to” blog posts about real estate investing.
2. Tips for New Investors
Another way to attract people to your business is by writing content that helps new investors start on the right foot.
Publish blog posts speaking directly to new investors by sharing stuff you wish you knew when you started real estate investing. Or highlight lessons you learned from past experiences.
Helping new investors get started is a great way to boost your reputation and establish relationships with up-and-comers who you may want to work with in the future.
3. Stories About Your Properties & Projects
You can also publish blog posts about your current properties and projects.
For example, you could write about the story behind why you purchased a specific property. Or, if you’re rehabbing a building or managing other properties, blog about what’s involved in the process, including pictures or videos of renovations or tenant issues.
People love stories, so attract investors, clients, and tenants to your business by telling them the stories behind your properties.
4. Your Approach to Real Estate Investing
Include information on your approach to real estate investing for even more traffic to your blog.
You can, for example, address all kinds of essential topics, such as whether it’s wise to work with a partner when doing deals or about your experience in spotting pre-foreclosures.
Get creative and have fun.
Above are four types of blog posts you can publish to grow your real estate investing business. These types are:
- “How to” posts about real estate investing
- Tips for new investors
- Stories about your properties and projects
- Your approach to real estate investing
But these aren’t the only types of blog posts that can help you attract investors, clients, and tenants.
You can also publish posts about real estate investing topics that interest you or your audience. Or, you can publish posts related to holidays.
For example, around Halloween, you can publish a blog post about a famous haunted house or share 13 scary things new real estate investors should know about the industry.
The key to using blogging to boost your business is to be creative, have fun, and always keep in mind what your target audience wants to read.
Doing so can help you publish blog posts that attract people to your website, build a loyal following for your business, and grow your bottom line.